Testes A/B Opções

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So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to bid.

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Where your ad shows up is as important as who sees it. This is because consumers judge brands' ads based on the surrounding content.

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User Visits a Site: When a user visits the publisher’s sitio, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.

When you arrive at a sitio, before the page loads, the site’s publisher sends available ad space dimensions to the supply-side platform.

Programmatic guaranteed means you take part in private, invite-only auctions. RTB programmatic implies that you buy impressions on open auctions. For a deeper dive into the difference between the three types of automated media buying, check out our programmatic vs. direct advertising comparison. How Real-Time Bidding Works

Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.

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In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and publishers.

Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.

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Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on Amazon or third-party destinations.

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